Bringing the Urbis Employee Experience to Life Through Elevated Recruitment Content

You can feel the difference when people genuinely care about their work. That’s Urbis. Every conversation with their team is filled with energy, optimism, and a real commitment to shaping better cities. Our recruitment video set out to capture exactly that—and to show how Urbis invests in its people, inspires them, and helps them build real balance in their lives.

Created as part of Urbis’ wider brand refresh and new website launch, this recruitment piece sits firmly in the employer brand space. For corporate communications and HR leaders, it demonstrates how elevated storytelling can communicate culture with clarity and authenticity, not just outline job opportunities.

The Urbis brand refresh brought together a clearer articulation of the organisation’s value, identity, and impact. It reflects a shift from being known primarily as technical advisors to being recognised for broader strategic insight and city-shaping expertise. The recruitment content needed to mirror that evolution by showcasing the depth of the employee experience and the sense of purpose that drives the organisation forward.

A key part of the refresh was the integration of a stronger narrative and framework that aligns the Urbis and Cistri brands with a unified employee value proposition. For the recruitment video, that translated into a people-first story that helps prospective talent understand who Urbis is, what the organisation does, and how it supports its people to grow.

For us at Two Tractors, working with a team as passionate and committed as Urbis made the process energising. That sense of pride and purpose comes through in the final piece—an elevated, human-centred video that highlights culture, balance, and the opportunities available to those who want to make a meaningful contribution.

It’s a strong example of how high-quality recruitment content can support a brand refresh, strengthen an EVP, and help organisations attract people who want to do their best work.