bonaire tvc 30
When the heat is relentless, Aussie families will do just about anything to escape it. That single human truth became the creative foundation for this Bonaire TVC campaign.
Two Tractors delivered the project end-to-end, managing creative development, video production and post-productionunder one roof. The campaign was produced as a 30-second hero TV commercial supported by a 15-second cutdown, designed for flexible rollout across broadcast, BVOD and digital platforms.
At the heart of the work is a simple but powerful behavioural insight: when the temperature rises, comfort becomes non-negotiable. Every creative decision was shaped around that idea, from casting and performance through to pacing, edit and final colour grading. The result is a commercial that feels grounded in real behaviour while delivering strong brand recognition and emotional relevance.
This project is a clear example of how Two Tractors’ integrated model of creative + production + post-productioncreates a genuinely collaborative workflow for brands. By removing friction between idea, execution and finish, we help clients like Bonaire maximise their production investment and get more impact from every frame.